Campaign Marketing Manager   |   ASB

Brand May 24 – Nov 24:

• Development and delivery of ASB’s nationwide fraud and scam awareness campaign, managing activity across TV, radio, digital channels and script writing from concept through to execution.

• Worked closely with teams across ASB to ensure marketing activity aligned with brand guidelines, providing brand approvals, advice and support across a range of projects and initiatives.

• Supported on the new ASB internal brand for and ASB’s new CoP (Confirmation of Payee) launch in 2024 closely with other banks and government.

Business Banking Nov 24 – Current:

• Transitioned from Brand Marketing into Business Banking to support ASB’s Backing Business and Food & Fibre campaigns.

• Planned, coordinated and delivered integrated marketing campaigns across digital, social, content, PR, events and traditional media channels.

• Managed stakeholder relationships across internal teams, agencies and external partners to ensure successful campaign delivery.

• Led website content updates, customer communications and marketing collateral while maintaining brand, legal and compliance standards.

• Supported campaign reporting, performance analysis and optimisation to improve customer engagement and business outcomes.

• Followed project budgets to ensure effective use of marketing spend.

• Organised and lead people and landscape photoshoots for campaigns.

Marketing Manager   |   Glenfield Mall

Marketing:

• Manage and execute marketing campaigns (print & digital) for all aspects within budget and time frame.

• Track and update actual expenditure after each event and compare with budget, as well as developing the annual marketing plan and budget.

• Work with external suppliers and promoters to deliver event outcomes and print materials.

• Gain staff and retailer support for promotion campaigns, activations and PR events.

• Discuss campaign performance and provide ideas/assistance tenants may require.

• Create marketing material for newspapers, posters, flyers, brochures and magazine advertising.

• Ensure all internal marketing documents (Marketing Kit, Retail Welcome Kit, Leasing Brochure, Community Guidelines, Casual Leasing Guidelines etc.) are updated regularly.

• Constantly performing market research to assess all competition.

• Ensure retailers comply with Glenfield Mall standards and guidelines. (Signs, shop fit-out, etc.)

Social Media and Digital Marketing:

• Contribute to the growth and performance of all online and e-marketing viewers and engagement.

• Edit and update website and social media platforms keeping both updated with current campaigns.

• Meta business suite management, targeted audience boosting and ad management.

• Foot traffic data gathering and presentation.

• Keeping up to date with trends and translate them into fun and interesting reels and posts.

• Develop and implement a successful social media strategy to increase the brand awareness.

Event Organisation and Management:

• Research and plan new promotions, events, and campaigns with new ideas to market the mall.

• Co-ordinating events with activities for the community that raise the Mall profile and perception.

• Co-ordinate the tracking systems to monitor roll-out of marketing campaigns.

Marketing & Graphic Designer   |   Blended Design

• Start to finish brand and website design and build services depending on clients budgets and requirements.

• Teaching adult classes at Selwyn College – How to start an online business & How to build WordPress websites.

Sales and Account/Client Management:

• Planning out clients design work to best drive their customers around their sites and social media.

• Take client through budgets, pricing and processes.

Marketing and Design:

• Produce finished art for a diverse range of projects including branding and campaign marketing collateral, brochures, promotions, signage, flyer design and logos.

• Plan social media through Later and paid ads and insight tracking through meta business suite.

• Design and build WordPress custom websites.

New Home Consultant   |   G.J. Gardner Homes

Account/Client Management:

• Develop and maintain strong, positive relationships with clients understanding their needs.

• Establishing relationships with suppliers, land developers and real estate agents..

Sales:

• Managing leads through marketing channels in Hubspot CRM.

• Identifying and executing new sales opportunities through previous word of mouth and own marketing.

• Follow and maintain the integrity of G.J. Gardner’s processes.

Marketing and Design:

• Preparing design and content for EDM marketing and scheduling best times to send emails.

• Contribute to marketing ideas and creating collateral for EDM’s, Flyer’s, brochures and ad listings.

• Architectural plan drawing through Chief Home designer software, drawing preliminary plans.

• Interior design colour consultations and kitchen designs.

Mac Op/Graphic Designer   |   G.J. Gardner Homes

Marketing and Design:

• Produce finished art for all franchises including brand and campaign marketing collateral, brochures, signage, internal sales material, showhome image Photoshop, social media and ad campaigns.

• Plan and upload Trade me ads and website listings for all NZ franchises.

• Planning and presenting new marketing ideas to drive sales.

• Maintain franchise relationships and produce creative material for all franchises across NZ.

• Maintain a good relationship with sales staff from each franchise to produce sales collateral.

Graphic & Digital Marketer   |   Linen and Things Ltd

Graphic Design:

• Product photography for website images and packaging artwork.

• Packaging Artwork for external client The Warehouse (Curtains, Rugs,
  Home Decor, Throws, Bedding, Cushions) and The Home Style Depot.

• Flyers and brochures showing all new products for large brands to purchase.

Illustration:

• Creating new pattern ideas for homewares (Bed linen, curtains, towels etc).

Projects/Brand Management:

• Working with big brands who purchase our products – Brands include: Bunnings, The Warehouse, Guthrie Bowron.

• Working on photography shoot for Guthrie Bowron curtain range, buying and planning interior design aspects for the shoot and organising shoot location.

• Liaising with overseas mills for importing products (India & China) and organising new product orders.

• Organising stock intake for the warehouse.

Design & Marketing Intern   |   Box Living Architects

• Advertising and Branding for company events and sales material using Photoshop and InDesign

• Using ArchiCAD to update files, 3D print models & 3D rendering

• Advertising for new Show Home promotions & updating website & Designs on Worpress as well as assisting to single page spread design for magazine

• Setting up & coordinating client events & gathering data from council to set up client proposals

• Interior furniture shopping for staging show home Talking to clients and advertising them about our design and services